Augmented reality vs virtual reality
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.
Are guest ready to welcome AR ?
I think that guests are becoming perceptive to the technology use and during the hotel booking procedure their expectations are growing. Guest are actually the start of the Augmented Reality development and hoteliers are trying to fulfill their demands by implementing these new technologies
Ar and hospitality
The technology landscape in the hospitality industry is constantly evolving. There is a perpetual need for hotels to adopt the latest technology, or risk falling behind the competition. Two emerging technologies in particular that hoteliers should consider adopting are beacons and augmented reality
